Our Story

The Story Behind Attirecare 

First off — if you’re new here, welcome. We’ve had a wave of new eyes on the brand recently and we’re so glad you’ve found us. Whether you’ve just discovered Attirecare or have been with us from the start, here’s a little bit about who we are and how we got here.

Attirecare was born from a simple idea: taking care of the things we love shouldn’t come at the planet’s expense — and the products you use should reflect that same care in their design.

We started Attirecare in our early 20s while still at university — not as business partners, but as a couple with a shared passion for design, fashion, and sustainability. What began as a small side project — hand-making products in our studio and selling at local markets — quickly started to gain momentum.

Back then, we could never have imagined how far things would go.

Now, still in our twenties (just about), Attirecare has grown into a brand that competes with some of the biggest names in the industry and is proudly stocked in some of the most respected stores around the world. From a market stall to seeing our products on the shelves of globally recognised spaces — it’s a surreal reminder that we’re building something meaningful.

We’ve come a long way from our original Manchester studio. Today, we operate from our own warehouse, work with trusted external manufacturing partners, and collaborate closely with skilled chemists to ensure each formula is as effective, safe, and sustainable as possible — without ever compromising on quality or design.

Every product is made with eco-friendly ingredients, biodegradable packaging, and with ethical production methods at the core. Our goal is to encourage people to slow down, consume less, and care more — for their clothes, their spaces, and the planet.

At the heart of Attirecare is a belief in conscious living. These are more than just cleaning products — they’re about creating rituals that reflect care, intention, and thoughtful design.

Thanks for being here — whether you’re just joining us or have been supporting since day one. We’re just getting started

Abi & Seb x