Our Ingredients

At the core of any cleaning product is the surfactant - the ingredient that actually lifts dirt, oil and stains. Most mainstream products rely on highly aggressive sulfate systems such as SLS and SLES, commonly used in mainstream cleaning products. They're cheap, highly foaming, and aggressive - but that comes with trade-offs. We use mild, plant-derived alternatives.

We use plant-derived solvents and carriers to dissolve, stabilise, and evenly distribute active ingredients throughout the formulas. This ensures consistent performance, fast drying, and a clean finish without residue. Not all ingredients clean - some enable cleaning.

Odour isn't removed by fragrance - it's neutralised at a molecular level. We use bio-based odour neutralisers designed to capture and break down unwanted smells, rather than masking them.

These ingredients are what elevate performance beyond basic cleaning, enhancing how products interact with materials.

Water-based products require preservation to remain safe and stable over time. We use mild, globally accepted systems designed to prevent microbial growth without relying on harsher traditional preservatives.

Behind every clear, stable formula is a system of supporting ingredients that ensure consistency, performance, and shelf life.

Scent is not an afterthought - it's part of the formulation. We use essential oils and naturally derived aroma compounds to create layered, perfumery-inspired scents that integrate seamlessly into the product.